Cultour flag scaled
Cultour web studiomast

Cultour

Cultour is a project by Ghent University, offering affordable tickets to cultural events for their students. Students have affordable access to performances at cultural centers throughout Ghent: Vooruit, MSK, Campo, opera Flanders, and others.

Cultour poster studiomast
Cultour ticket design

We created a flexible, playful grid that terminates the core of the visual identity.

Departing from Cultour’s main phrase “A cultural tour through Ghent” the visual identity is inspired by a route where culture activities are presented behind every corner in the city. Using grids and lines in the design, Studio Mast created a flexible, playful grid that terminates the core of the visual identity.

First, we started analyzing the workflow and needs of the Cultour staff before we created the website.

The website features a user account that is linked to the student database of Ghent University. Through a filter, students can navigate the selected cultural events by genre, location, or date. This selection changes every 6 months. Payments and queues were thoroughly researched in order to achieve the best possible functional website. Despite the complexity of content and structure, Studio Mast was able to realize a user-friendly website for viewers and the Cultour team.

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