WIELS
Center for Contemporary Art
We are pleased to announce that we are the new long-term graphic design team for WIELS Brussels.
From exhibition identities to museum signage.
For each exhibition at WIELS, Studio Mast creates a exposition identity that is carried through to posters, stickers, ads, flyers, banners, animations, socials, emails, signage and more.
Each campaign provide a creative concept that supports and enhances the exhibition. This with the goal of bringing the artist to the forefront, standing out on the streets.
The exhibition design for Francis Alÿs, The Nature of the Game
An extensive selection of Francis Alÿs' famous films of children's games in dialogue with his subdued paintings and the film installation The Silence of Ani.
For this exhibition, we allowed the series of moving images to speak in combination with bold colored typography.
In addition to the campaign, we were also responsible for the exhibition signage.
The exhibition design for Danai Anesiadou
Through the graphic approach and contrasting color, the choice of image we immediately set the right mood for the campaign. A curiosity and partly mystery is aroused by the semi-hidden typography and the detail of the sculpture, which one also finds in the concept of her exhibition.
The idea behind the exposition design of Marc Camille Chaimowicz
We started working with the term 'Nuit Americaine', which encompasses the concept of the exhibition. Based on this concept, we chose to use the colour of the exhibition as the background, instead of the standard white background with coloured text. The corners of the designs are also a subtle nod to the artist's collages in his exhibition.
