WIELS marc camille chaimowicz posterdesign studiomast
Marc camille chaimowicz exposition room 3 studiomast


Center for Contemporary Art

We are pleased to announce that we are the new long-term graphic design team for WIELS Brussels.

From exhibition identities to museum signage.

For each exhibition at WIELS, Studio Mast creates a exposition identity that is carried through to posters, stickers, ads, flyers, banners, animations, socials, emails, signage and more.

Each campaign provide a creative concept that supports and enhances the exhibition. This with the goal of bringing the artist to the forefront, standing out on the streets.

MM Urban Poster UP H 06
IMG 7259
Posters streets

The exhibition design for Francis Alÿs, The Nature of the Game

An extensive selection of Francis Alÿs' famous films of children's games in dialogue with his subdued paintings and the film installation The Silence of Ani.

For this exhibition, we allowed the series of moving images to speak in combination with bold colored typography.

In addition to the campaign, we were also responsible for the exhibition signage.

Muurtekst FA studiomast
Sfeerbeeld FA 2 studiomast

The exhibition design for Danai Anesiadou

Through the graphic approach and contrasting color, the choice of image we immediately set the right mood for the campaign. A curiosity and partly mystery is aroused by the semi-hidden typography and the detail of the sculpture, which one also finds in the concept of her exhibition.

0123 danai straatbeeld
Artist statement wiels studiomast 2
Sticker graphic design builiding wiels studiomast
Artist statement wiels studiomast
Floor poster museum text studiomast
Exposition danai anesiadou wiels studiomast

The idea behind the exposition design of Marc Camille Chaimowicz

We started working with the term 'Nuit Americaine', which encompasses the concept of the exhibition. Based on this concept, we chose to use the colour of the exhibition as the background, instead of the standard white background with coloured text. The corners of the designs are also a subtle nod to the artist's collages in his exhibition.

WIELS marc camille chaimowicz posterdesign studiomast
Marc camille chaimowicz exposition studiomast
WIELS poster studiomast wit
Graphic design back visitorsguide WIELS studiomast
Marc camille chaimowicz exposition room 3 visitors guide studiomast

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