We are happy to announce that we are the new graphic design team for WIELS Brussels.
For each exhibition at WIELS, Studio Mast creates a exposition identity that is carried through to posters, stickers, ads, flyers, banners, animations, socials, emails, signage and more.
Each campaign provide a creative concept that supports and enhances the exhibition. This with the goal of bringing the artist to the forefront, standing out on the streets.
Through the graphic approach and contrasting color, the choice of image we immediately set the right mood for the campaign. A curiosity and partly mystery is aroused by the semi-hidden typography and the detail of the sculpture, which one also finds in the concept of her exhibition.
We started working with the term Nuit Americaine that contains the concept of the exhibition. The typography that is always in the expo color on a white background is now reversed to the background color. Also, the cut corners link to his collages from his exhibition.