A creative studio that is specialised in websites, identities, bookdesigns and more

Lieselot verdeyen
Mast logo

Studio Mast is a graphic design studio founded by Lieselot Verdeyen, based in Ghent. Specialising in digital, print, UX, UI, and motion design, I bring a decade of industry experience to the table. My work is driven by a deep interest in visual culture, refined aesthetics, and concept-driven design.

My greatest strength lies in combining a distinct graphic style with the flexibility to seamlessly adapt to existing brand identities. Although I run the studio independently, I don't work in isolation; I regularly collaborate with a trusted network of talented freelancers and other agencies. Alongside my studio practice, I teach Digital Design at LUCA School of Arts in Ghent.

Titelwand staander

Visual Identity

At the core of my practice is crafting bespoke brand or campaign identities. Whether you are launching a new venture or looking for a thoughtful rebrand, I build visual worlds from the ground up. Every identity Studio Mast designs is conceptually layered, ensuring the final result is inherently unique to your organization. From the initial strategic concept and logo design to a fully integrated visual system, I translate your story into a strong, cohesive, and lasting brand.

FMC website ipad

Webdesign

Your brand deserves more than a standard template. Studio Mast builds fully customized websites designed around your specific needs, adding a unique, creative layer to ensure you stand out with real character. By bridging the gap between technical precision and strong aesthetics, we create a powerful website that feels uniquely yours.

Mockup Maison BK C10

Bookdesign

Studio Mast's designs always develop from a certain logic. A fixed structure that embodies the concept of the project. Within this, experimentation is paramount, with a particular focus on the spatiality and readability within the book. Passionate about architecture and movement, Studio Mast likes to play with typography and rhythm.

Card that's designed in the new rebranding of Le Pain Quotidien laying next to a croissant with a napkin with their logo

Collaborations

Are you an agency looking for a graphic design partner? Studio Mast likes to help other agencies for big projects or small freelance work. Please contact us to receive more information about this.

Working with Studio Mast is highly recommended. They strike a good balance between creativity and institutional house style, and actively think along with us about design and its intended effects. Thanks to an efficient way of communicating and project managing, we also save a lot of time internally.

Fran | WIELS

The cooperation with Studio Mast went really smooth. They immediately understood where we wanted to go with Frans Masereel Centrum, but they certainly did not get carried away in their own vision. I really liked that! You really feel that Studio Mast strives for a maximum result for the customer.

Iris | Frans Masereel Centrum

Projects

  • BEELD Kunstwerkt
  • UGent
  • Frans Masereel Centrum
  • De Standaard
  • Klara
  • VRT
  • Ketnet
  • La Monnaie
  • Masureel
  • MAF
  • LUMA foundation
  • LUCA School Of Arts
  • Almine Rech
  • CXN Architects
  • MGNS Architecten
  • Chateau Residentie
  • Take Air
  • Toyota
  • Thomas More
  • Le pain quotidien
  • Decospan
  • Larsen
  • Les Halles
  • IDLM
  • Libelle
  • Abbaye d'Orval
  • La Tempete
  • Opéra National De Lorraine
  • Museum Strombeek
  • Axel Vervoordt Gallery
  • Immobel Group
  • Screens
  • ThinknTalk
  • Cultour
  • SMAK
What can we do for you?