branding
graphic design

Le Pain Quotidien

A fresh new look

Studio Mast contributed to the rebranding of Le Pain Quotidien, with a special focus on the print section. After this rebranding, we developed a style guide that is used worldwide. This branding was commissioned and in collaboration with Indiandribble

3 examples of the new campaign design for a new bread at Le Pain Quotidien designed by Studio Mast

Totebag design hanging in a shop of Le Pain Quotidien

Graphic design of the menu at a table at Le Pain Quotidien

Outside board with the new campaign design at Le Pain Quotidien at Leuven

Instagram design example for the new rebranding of Le Pain Quotidien

The story behind the new rebranding of Le Pain Quotidien

We added some graphic elements to the corporate identity of Le Pain Quotidien! Think of subtle underlines, derived from the logo, and rounded shapes reminiscent of cutting board corners. We've also given the images a fresh look. We brought this new graphic identity to life on numerous mediums.