We are pleased to announce that we are the new long-term graphic design team for WIELS Brussels.
For each exhibition at WIELS, Studio Mast creates a exposition identity that is carried through to posters, stickers, ads, flyers, banners, animations, socials, emails, signage and more.
Each campaign provide a creative concept that supports and enhances the exhibition. This with the goal of bringing the artist to the forefront, standing out on the streets.
"Samenwerken met Studio Mast is een aanrader. Ze vinden goed het evenwicht tussen creativiteit en institutionele huisstijl, en denken actief mee na over design en de beoogde effecten ervan. Dankzij een efficiënte manier van communiceren en project managing, besparen we intern ook veel tijd." Fran WIELS (2023)
An extensive selection of Francis Alÿs' famous films of children's games in dialogue with his subdued paintings and the film installation The Silence of Ani.
Through the graphic approach and contrasting color, the choice of image we immediately set the right mood for the campaign. A curiosity and partly mystery is aroused by the semi-hidden typography and the detail of the sculpture, which one also finds in the concept of her exhibition.
We started working with the term 'Nuit Americaine', which encompasses the concept of the exhibition. Based on this concept, we chose to use the colour of the exhibition as the background, instead of the standard white background with coloured text. The corners of the designs are also a subtle nod to the artist's collages in his exhibition.
Credit photograph building WIELS: Andrea Anoni